SCHOELL, WILLIAM F. MERCADOTECNIA : CONCEPTOS Y PRACTICAS MODERNAS / WILLIAM F. SCHOELL, JOSEPH P. GUILTINAN; TR. LEONORA CATALINA SANCHEZ FONSECA - MEXICO : PRENTICE-HALL HISPANOAMERICANA - 822 P. TITULO ORIGINAL: MARKETING: CONTEMPORARY CONCEPTS AND PRACTICES. ISBN: 9688801860 Subjects--Topical Terms: MERCADOTECNIA. LC Class. No.: HF5415 S3618